Exercising Locally, Connected Virtually--The B. Hurt 30 for 30 Community Fitness Challengeby David Leonard | special to NewBlackMan
It is easy to hate on new media technology these days. Next to politicians (and teachers of late) and hip-hop, new media is consistently demonized and scapegoated for everything from obesity to social isolation. According to Ray Oldenburg, in the United States “citizens are encouraged to find their relaxation, entertainment, companionship, even safety, almost entirely within the privacy of homes that have become more a retreat from society than a connection to it” (qtd. in Watkins 2009, p. xix).
Don’t tell that to Byron Hurt. This filmmaker, who received national acclaim for his brilliant 2006 documentary, Hip Hop: Beyond Beats and Rhymes, initiated the "B. Hurt 30 for 30 Community Fitness Challenge" after he completed his own exercise challenge in April 2011. Noting that his cousin Shawn Hurt started an exercise group on Facebook, Hurt saw the power in creating a community committed to active living. “The inspiration came from Friends on my Facebook page,” Hurt explained. “I posted my daily workouts in my Facebook status for 30 days, and it seemed to inspire many of my Friends.” The goal of the group is very simple: workout for 30 minutes or more for 30 straight days. The mission of the group – to “inspire, motivate, and supporting willing participants” – has captured the attention of a number of people, attracting over 100 members to this Facebook group as of June 2011.
Minus the fact that she is married to Byron Hurt, Kenya Crumel, the director of program management and technical assistance at a consulting firm, is typical of the group. Between job and family, she often struggled to find the time and energy to exercise on a consistent basis. Her background as an athlete, having run the New York City Marathon in 2007, did not make this any easier. With the “B. Hurt 30 for 30 Community Fitness Challenge,” she not only found motivation, but a community that inspires and helps her achieve her goals. “Being a member of the group gives me a community that helps me be accountable for taking care of myself. Seeing everyone post everyday inspires me,” notes Crumel “I get new ideas about exercise routines from other members. And I feel proud when I finish exercising and I get to post on the board, knowing that I might be inspiring someone who isn't feeling motivated.”
She is not alone. Participants cite the challenge of working out for 30 consecutive days, the instruments of accountability, and the knowledge gained from learning about the exercise routines of others as why the group is so effective. “I read posts from people with many of the professional and personal responsibilities that I have and they manage to find time to take care of their bodies” writes Lori Martin, an assistant professor at John Jay College of Criminal Justice. “I am reminded that we make time for the things that are important to us by being a member and that fitness should be a priority for us all.” The group is not simply a space of education, where participants learn what others are doing, gaining ideas as to new ways to exercise, but gain knowledge of how to integrate exercise and health consciousness into their daily life. Exercise is an immense commitment and what this group reveals is that by joining others, by committing to not only the task of the 30 in 30 but to a community, the exercise becomes both easy and enjoyable.
Yet, more than anything else, the “B. Hurt 30 for 30 Community Fitness Challenge" is about creating a community of strangers committed to helping and assisting others reach their potential. It is about camaraderie and community. Rhea Combs, a freelance art producer at an advertising agency in Portland, Oregon, describes the power of the group in the following way: “Even the phrases like ‘get it in, fam,’ reiterate the notion that this is community/family, not just a group of strangers.” In isolation, the group has become connected by their commitment to exercise, to being health, and to each other.
What is beautiful about the group is how it utilizes competitive spirit to empower rather than isolation and discourage its members. Participants compete against the challenge and against them, both of which is made that much easier because you are competing alongside of others. “The potential of a group like this is enormous because when you have a positive group of people pushing for one goal at the same time but at your own pace -- it's a genius idea,” notes Derrick Anthony, a filmmaker who lives in Bedford-Stuyvesant. “Working out is like fishing, you want somebody there when you catch the big fish. And if no one is there when you catch it, you will most definitely tell them about it. Working out makes you feel great and you want to tell the world.” This space not only provide a means to “floss” a bit about one’s accomplishments but to do so in a way that encourages others to get their work in each and every day. It is harder to be lazy when your phone keeps announcing how much work your peers are getting done in the gym, on the track, and wherever they can exercise.
Having joined the group myself, I have seen its power, its beauty and the inspiration that comes through the establishment of a community bound together by a shared identity and goal. In March, I completed by 2nd marathon, only to find myself physically lost without a clear goal to guide my exercise routine. Joining the group has rekindled this focus, finding power in the determination of others. My hope to inspire others and my yearning to fulfill my commitment has provided the needed push to get me back on track. It has reminded me of the bigger picture for myself and from society at large.
Hurt, who acknowledges how “fitness is a big part of my life,” sees the "B. Hurt 30 for 30 Community Fitness Challenge" as part of a larger struggle “ to get people to start thinking more about health, nutrition, and wellness.” His efforts to bring people together are but one example of his commitment to educating and inspiring people to be healthier. His forthcoming film, Soul Food Junkies, examines his own relationship to soul food, “the positive and negative aspects of soul food, and how soul food is a major part of black cultural identity. As a community, we need eat better, work out more, and be more in tuned with our bodies.” This group, like his film, shows the power new media technology as a source of community, intervention, and personal/communal transformation.
S. Craig Watkins, in The Young and the Digital, argues that “social and mobile media” are “bring people together across the longstanding barriers of race class.” Summarizing the work of Marshall Van Alstyne and Erik Brynjolfsson, he notes how “increased connectivity has the potential to create diverse communities by providing individual the opportunity to come together across social as well as geographical boundaries” (2009, p. xx). The “B. Hurt 30 for 30 Community Fitness Challenge" demonstrates the power and potential here, illustrating how new media technology not only brings together a diverse group of people but does so in a way to create a community based on a shared identity, a collective goal, and a willingness to be both encouraging and inspiring.
“I think this group speaks to the power and influence that new media has on our daily lives. Social media creates a whole new kind of space for people to interact and engage with one another. In many ways it's such a brand new world that we are living in,” notes Hurt, “So I think new media is a great way to organize people and create groups like mine, where people can feel like they are part of a like-minded community and they can be challenged and motivated to get fit in a safe space." As a group member, I cannot agree more because without the support and inspiration of my new fitness family, I would have clearly taken a day off. Connected to them, I remain committed to my exercise routine and myself.
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David J. Leonard is Associate Professor of Comparative Ethnic Studies at Washington State University, Pullman. He has written on sport, video games, film, and social movements, appearing in both popular and academic mediums. His work explores the political economy of popular culture, examining the interplay between racism, state violence, and popular representations through contextual, textual, and subtextual analysis. He is the author of Screens Fade to Black: Contemporary African American Cinema and the forthcoming After Artest: Race and the War on Hoop (SUNY Press).