In a perfect world, OWN might have been conceived as a counter network to BET, TV-One and Centric.
Will the Oprah Winfrey Network Appeal to Black Audiences?
by Mark Anthony Neal | TheLoop21
In a recent New York Observer article about the net worth of Shawn Carter, Columbia University Scholar Manning Marable, author of the classic How Capitalism Underdeveloped Black America, cautioned that great investments were not “a strategy for a black capitalism. There the question is how to develop strategies that maximize the growth of capital and ownership within the black community.” For Marable wealth means nothing beyond personal achievement if not connected to ownership.
With an estimated net-worth of $2.7 Billion, according to Forbes Magazine, Oprah Winfrey has been one of the most recognizable and profitable brands in the world, largely via her signature product The Oprah Winfrey Show and her production company HARPO. With the debut of her new cable network—named OWN (the Oprah Winfrey Network)—Winfrey attempts to translate her brand into literal ownership of a network.
Read the Full Essay @ theLoop21.com
Will the Oprah Winfrey Network Appeal to Black Audiences?
by Mark Anthony Neal | TheLoop21
In a recent New York Observer article about the net worth of Shawn Carter, Columbia University Scholar Manning Marable, author of the classic How Capitalism Underdeveloped Black America, cautioned that great investments were not “a strategy for a black capitalism. There the question is how to develop strategies that maximize the growth of capital and ownership within the black community.” For Marable wealth means nothing beyond personal achievement if not connected to ownership.
With an estimated net-worth of $2.7 Billion, according to Forbes Magazine, Oprah Winfrey has been one of the most recognizable and profitable brands in the world, largely via her signature product The Oprah Winfrey Show and her production company HARPO. With the debut of her new cable network—named OWN (the Oprah Winfrey Network)—Winfrey attempts to translate her brand into literal ownership of a network.
Read the Full Essay @ theLoop21.com
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