Soul singer makes his mark in business world.
Eric Roberson May Not Be Jay-Z But...
by Roland Laird | TheLoop21
When most of us think of musical artists as successful businesspeople, we often think of Shawn Carter aka Jay-Z, and rightly so. After all, not too many people can claim to be in Forbes magazine while also being nominated for Grammy awards year after year. Yet as impressive a businessman as Carter may be, there’s another Grammy nominee this year, that’s equally as impressive a businessperson -- Eric Roberson.
While Carter is a conglomerate with holdings in multiple industries, Roberson is a vertically integrated artist whose approach to the business side of his career transcends his music to the point where it is worthy of study by anybody interested in doing their own thing irrespective of industry.
In stark contrast to Carter’s now mythic tale of drug dealer to rapper to mogul, Roberson’s story, though less street smart, is more book smart.
Roberson is a proud graduate of Howard University, where he majored in musical theatre. The importance of Roberson’s educational background cannot be understated for just like other industries where budgets for training and development have been all but completely cut, Roberson’s education helped him to develop when record labels phased out their Artist and Repertoire departments. He used the skills honed during his undergraduate years to start in the industry as a songwriter.
Read the Full Essay @ theLoop21
Eric Roberson May Not Be Jay-Z But...
by Roland Laird | TheLoop21
When most of us think of musical artists as successful businesspeople, we often think of Shawn Carter aka Jay-Z, and rightly so. After all, not too many people can claim to be in Forbes magazine while also being nominated for Grammy awards year after year. Yet as impressive a businessman as Carter may be, there’s another Grammy nominee this year, that’s equally as impressive a businessperson -- Eric Roberson.
While Carter is a conglomerate with holdings in multiple industries, Roberson is a vertically integrated artist whose approach to the business side of his career transcends his music to the point where it is worthy of study by anybody interested in doing their own thing irrespective of industry.
In stark contrast to Carter’s now mythic tale of drug dealer to rapper to mogul, Roberson’s story, though less street smart, is more book smart.
Roberson is a proud graduate of Howard University, where he majored in musical theatre. The importance of Roberson’s educational background cannot be understated for just like other industries where budgets for training and development have been all but completely cut, Roberson’s education helped him to develop when record labels phased out their Artist and Repertoire departments. He used the skills honed during his undergraduate years to start in the industry as a songwriter.
Read the Full Essay @ theLoop21
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