Thursday, November 4, 2010

Jeff Chang: It’s Bigger Than Politics, the Real Shift is Cultural



Jeff Chang: It’s Bigger Than Politics, the Real Shift is Cultural
by Jamilah King

In the wake of this week’s election, we talked to scholar and ColorLines co-founder Jeff Chang about what to make of the country’s big shifts and shakedowns. The author of “Can’t Stop, Won’t Stop: A History of the Hip Hop Generation” and “Total Chaos: The Art and Aesthetics of Hip-Hop”, Chang’s used to looking at the bigger picture. He’s got two new books due out next year, one of which, “Who We Be: The Colorization of America” takes a look at how culture impacts, and often precedes, political change. Here, he sheds some much needed light on what’s happening politically, and where we’re headed in the future.

First, let’s get some historical context. What makes this political moment so potentially galvanizing for young voters of color? Aren’t we supposed to be “post-racial”?

The culture wars are back, and they have targeted a new generation. To me, Sharron Angle’s “you look Asian to me” moment was a perfect example. Pundits and bloggers focused on the stupidity of her comment, but the discussion was prompted by a Chicano student who was calling her out on her anti-immigration commercials that featured criminalized brown youths. Angle’s defense—I’m so colorblind, I can’t even tell what race you are—was not just hilarious, it was brutal in its dishonesty. The ads that the students objected to were far from colorblind.

For the right, this election proved—from Rand Paul to Jan Brewer—that racialized appeals to older white voters still mobilize, that the culture wars still work. The upside is that in Nevada, Chicano and Latino voters and young voters flipped the race for Reid, who had been several points down in the days leading up to the election.

Young voters, particularly those of color, really rallied behind Obama in 2008. There’s been a lot of talk of how that support is quickly eroding. What needs to be done to once again strengthen that electoral base?


Obama did fairly well by youth. He passed an outstanding student loan overhaul package that will immediately help access to higher education, especially in this era of skyrocketing public school tuition. Perhaps he could have sold it better. But his communications failure was a sign of a larger failure. Going on MTV was good. Barnstorming college campuses was good. Sending a message of “Vote or die” in 2010 was not good. What Obama failed to do for young people was what he failed to do for his base, because youths are now definitively seen as his base: offer a positive progressive vision for the next 2 years.

Read the Full Essay @ Colorlines

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